Vacatures vanaf € 60.000

Amstelveen - Interactive/Web Mktg Mgr II

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Amstelveen - ICT - Business Analyst - Hewlett-Packard

Modernizing the Marketing of HP Enterprise Services EMEA - an excellent opportunity of an experienced web/digital marketer to build the future communication channels for our business   • Develop, drive and evaluate key web or interactive marketing strategies to reach online customers or internal audiences • Develop, drive and evaluate the online customer experience strategy and roadmap for a business or country • Develop and drive editorial strategies, content and direction for online properties, landing pages or websites • Proactively provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective • Develop and drive web experiences that result in significant and measurable improvements in understanding, conversion and revenue • Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, Total Customer Experience (TCE) • Lead the adoption of HP web standards, processes and tools • Select, manage and motivate agencies or contractors • Manage functional budgets • Scope can be local, regional or global • Role can be within a business, function or corporate • May interact with seni ...


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