Category & Channel Manager Alpro

Are you our new “Plantpreneur” who will co-create our long term strategy and lead projects to optimize this fast-growing category? In this exciting and challenging role you will be responsible for the market understanding of our Plant-based category within the Dutch retail landscape and the Alpro brand in particular. You’ll be in close contact with dedicated key retailers, build the Category relationships and will be responsible for the development & implementation of brand activation plans at those retailers. Ready for this challenge? Apply today!

About the job

As our Category & Channel Manager, you understand what drives the Plant-based shoppers in the retail channel and how we can optimize their path to purchase. You connect the dots between different (data) resources and define the right actionable insights. You actively participate in internal customer-teams and cross-functional business teams by sharing trade marketing analyses and insights to bring Plant-based to the next level and make it become the new normal!

In close cooperation with the Sr Category Manager you create a long term strategy for category development including translation into an actionable channel- and customer approach and lead category management projects resulting in an optimization of retail P’s for the respective channel. You are also responsible for category and growth vision stories to create toolkits for market adaptation.

We are looking for an enthusiastic personality with an entrepreneurial mindset and with a Bachelor/Master degree (preferably in Business or Marketing) and at least 3-5 years of experience in FMCG market within retail. Experience with category management is a big plus.

You are a strong connector who is able to convince stakeholders in a dynamic environment. You enjoy working in a dynamic, fast changing, complex and high energy environment. You are also a strong networker and an excellent communicator in Dutch with well-developed English skills.

Working here you’ll need to enjoy a fast-pace, complexity and it can get a little challenging. But it’s packed with opportunities. Your focus will be Alpro, but working for Danone means you’ll work with some of the best-known brands in the Netherlands, such as Alpro, Danoontje, Activia and Nutrilon and we absolutely guarantee that you can just be yourself. Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

We are proud to be an equal employer. We are convinced our differences make the difference and that an inclusive working environment will drive our growth as a business, as teams and as individuals. We will therefore consider all applicants for employment* fostering an inclusive working culture that is accessible for all.

Did you know that as a B-Corp certified company, Danone Benelux meets the highest verified standards of social and environmental performance, transparency, and accountability?

* all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status