Product Manager - Consumer Electronics

  • An international oriented organization.|An innovative and entrepreneurial organization.
  • Company

    Our client recently expanded their organization with opening branches in Spain, France and Germany. They sells luxury electronic transportation goods under 2 brands for B2B and B2C. Furthermore, they merged with a privately held company headquartered in Beijing, China. The company focuses on the research and development, design, manufacturing, distribution and sales of short-distance transportation products. The ultimate goal is to promote the evolution of our products to become the world's leading provider of mobile robotics solutions.


    • Product (Product line-up and lifecycle maintenance, Product category business planning)
      • Product assortment and line-up planning for the European region in close cooperation with HQ of your responsible business group/product category
      • Identifying (future) market trends and responsible for the market analysis for their product category (e.g. GFK data, Vehicle Registration data)
      • Facilitate the product lifecycle and promotional planning calendar / meetings with internal stakeholders
      • Ensures accurate rolling sales forecasting and the inventory planning by country / key account / sku in cooperation with local sales branches and distributor partners as well as internal supply chain teams
      • Communicates "voice of customer" into the wider organization (consumer, channel partners and internal sales teams)
      • Create and maintain an up-to-date key competitor overviews within the European market and develop automated tools where needed
      • Manage upstream GTM with HQ
    • Price (Pricing strategy, pricing waterfall, gross profit management)
      • Responsible for achieving the business group/product category budget & target revenue and absolute gross profit amounts
      • Involved in (semi) annual budgeting process in close cooperation with finance department and China HQ
      • Responsible for minimum channel / net / net / net price setting policies and its implementation and monitoring in the European region
    • Place (Product channel & distribution strategies)
      • Day-to-day interface with the sales teams, plans regular visits to the key markets/branches/distributor partners
      • Manages, monitors, and influences the distribution strategy and policies in close cooperation with local sales branches and distributor partners
      • Provides "Key account" insights towards the management team at top selling markets/channels/key accounts in close cooperation with the Sales teams
    • Promotion (Brand marketing, Trade/channel marketing, PR, KOL and Influencers)
    • Work together with the Marketing Communication team to ensure your category objectives are the driver for ATL/BTL Communication/Trade Marketing activities.
    • Align promotional plan with the Sales & Communication teams to ensure effective execution.
    • Clear model Launch plans to maximize European coverage with PR and influencers.


    • Minimum B.S. / B.A. degree from an accredited college/university in Business or related field required
    • 3+ years of Product Marketing experience of physical goods required (Ideally within the Consumer Electronics / Mobility industry and channels)
    • Strong analytical & excel skills
    • Strong interpersonal communication skills
    • Ability to interact with both external and internal customers with many different cultures
    • Detail oriented with strong aptitude for problem solving
    • Able to work independently and exercise good judgment
    • Language skills (speaking, reading, writing): Chinese (Mandarin) and English
    • International travel within the European region, potentially but not limited to 10% - 15% of time.
    • Keywords: Team player, Hands-on mentality, Positive energy, Optimist
    • Entrepreneurial spirit combined with corporate discipline with Effective Planning & Organization skills


    Great remuneration and package

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